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Soho talks about teeth whitening

As Soho is one of trendiest areas of London, we have a lot of Clients interested in Teeth Whitening on a daily bases who pop into the Smilepod Soho studio to have a chat either to the receptionist Angi who is clinically trained so is able to explain everything about the treatment and book clients with one of the dentist who work at the Soho studio for a free Whitening Consultation.

Here is some information about changes and recent actions taken by the GDC.

Patients reminded to see a dentist when considering teeth whitening

As changes to an EU Directive come into force  in the UK  on 31 October 2012, the General Dental Council (GDC), is reminding patients to see a dentist first if they are considering teeth whitening treatment. You can easily do this at Smilepod as all the treatments including teeth whitening is carried out by dentists. Although after all the changes in the regulations we recommend the At-Home whitening, the instructions and the check-up before the start of the treatment is being carried out a dentists at Smilepod Soho.

The GDC regards teeth whitening as the practice of dentistry and it must only be carried out by a registered dentist or a dental hygienist or dental therapist on the prescription of a dentist.

The amendments to the EU Council Directive (76/768/EEC) affect the strength of chemicals used in teeth whitening products. They do not change the position of who can carry out teeth whitening lawfully.  The GDC will continue to prosecute individuals who carry out teeth whitening illegally under the Dentists’ Act 1984.

The Chief Executive and Registrar of the GDC, Evlynne Gilvarry, said:

“Teeth whitening undertaken by untrained and unregulated individuals carries significant  risks. The only safe option is to consult a GDC-registered dentist. We have successfully  prosecuted individuals for providing this treatment unlawfully and we will not hesitate to  prosecute in future where there is evidence of unlawful practice.”

If you would like to know more about the possibilities please do not hesitate to pop in to the Soho Smilepod to get more information!

The studio is also doing great offers on Whitening form time to time so keep an eye on Whitening offers!


18-20 Cullum Street

Canada Place

Canary Wharf
E14 5HX

Jubilee Place

Canary Wharf
E14 5NY

Covent Garden

Relocated to


24 Chiswell Street


56 Poland Street


16 Procter Street